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Powerful Shopify URL Redirect Techniques2

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Powerful Shopify URL Redirect Techniques2

You’re running your online store, everything is going smoothly, and then—bam! You need to reorganize products or remove outdated pages. Suddenly, customers start seeing those dreaded “404 Page Not Found” errors. Frustrating, right? But no worries—Shopify URL redirects are here to save the day!

Why Redirects Matter

Ever clicked on a link and landed on a frustrating error page? That’s exactly what happens when a page disappears without a redirect. It’s like walking up to your favorite store only to find the entrance bricked up.

But redirects aren’t just for broken links. Imagine renaming a product from /old-cool-shoes to /new-awesome-kicks. Without a redirect, anyone clicking the old link would hit a dead end. Redirects ensure your customers (and search engines) can still find what they need—without frustration.

And if you’re moving from another platform to Shopify? Redirects preserve all the SEO power you built over time, making sure you don’t lose valuable traffic. They’re also crucial when rebranding your domain, helping customers follow you to your new digital home.

Creating Redirects:

Alright, let’s get hands-on. Shopify’s admin panel is your friend here.

The Manual Method

Go to Content > Menus > View URL Redirects.

url

Click Create URL Redirect.

url

Type the old URL (like /outdated-product) in the “Redirect from” field.

url

Paste the new URL (e.g., /best-seller) in the “Redirect to” field.

Hit Save.

FOR MORE REFFERAL :

Bulk Redirects: When You Need to Move Fast

Need to redirect 500 old product pages at once? A CSV file is your BFF.

  1. Open a spreadsheet and list your old URLs in the first column, new URLs in the second.
  2. Head to Content > Menus > URL Redirects > Import.
  3. Upload the CSV and voilà!

💡 Pro Tip: After setting up redirects, make sure to check for broken links and improve site performance using this guide.

Automated Redirects: Let Shopify Do the Heavy Lifting

The platform has your back when you tweak product handles:

  1. Edit a product/collection URL handle.
  2. Check the Create a URL redirect box before saving.

Boom! No extra steps needed.

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Managing Redirects

Redirects are like cluttered drawers—easy to ignore until chaos strikes.

Filter redirects on Shopify

You can easily filter redirects by what is in the URL, by using the search bar:

To save a filter, click Save filters.

Give the filter a name and click Save filters.

Once that is done, your saved filter will show up as a tab next to “All” in the URL redirects list on the home screen.

Delete Shopify store redirects

To delete redirects, select all redirects you wish to remove and click the popup box that appears at the bottom “Delete selected redirects”.

Troubleshooting 101

  • Check for typos: A single wrong character breaks the redirect.
  • Clear caches: Test redirects in incognito mode to avoid cached results.
  • Avoid active pages: Redirecting live URLs confuses Shopify (and users).

PRO TIP: If in future you have to face the 404 Error, your error page should look more professional and have a great view of it. You can easy customize your page by considering the tips from this https://prebuilttemplates.com/blog/turning-404-error-pages-into-shopify-success-stories/.

Advanced Tools ( Your New Best Friends)

Need more power? Apps like Redirectify ($9/month) automate 404 tracking and bulk uploads. Or use Shopify Flow to auto-generate redirects when deleting products. Developers can even embed redirects in theme files with Liquid code:


text{% if request.path == "/old-page" %}  
<meta http-equiv="refresh" content="0; url=/new-page" />  
{% endif %}

Best Practices: Avoiding Common Pitfalls

NOTE: To get more knowledge related to this topic, go check out https://logeix.com/blog/shopify-redirects

Advanced Tools: Your New Best Friends

Sometimes, you need extra power beyond Shopify’s built-in tools. Here’s what can help:

🔹 Redirectify ($9/month) – Automates 404 tracking and bulk uploads.

🔹 Shopify Flow – Auto-generates redirects when deleting products.

🔹 Liquid Code – For developers, embed redirects directly in theme files:

{% if request.path == "/old-page" %}  
<meta http-equiv="refresh" content="0; url=/new-page" />  
{% endif %}

👉 Need more insights? Check out this detailed guide.

Final Thoughts: Redirects Done Right

Think of redirects as a safety net. They keep your store agile, your traffic flowing, and your SEO strong. Whether you’re a solo entrepreneur or a big brand, Shopify’s tools and third-party apps make it easy. So next time you tweak a URL, remember: a smooth redirect is your customer’s best friend.

Key Takeaways

  • Redirects prevent 404s and preserve SEO.
  • Use Shopify’s admin for small edits or CSVs for bulk changes.
  • Apps like Redirectify streamline complex tasks.
  • Always test redirects and avoid chains.